BRANDED CONTENT + DOCUMENTARY
MONOS
THE BRIEF
Create the launch video for Monos, a brand that offers premium luggage at an accessible price. Capturing the essence of effortless travel and mindful exploration, the video was shot on location in Spain, Portugal, and Morocco. We directed, filmed, and edited this project to showcase how Monos luggage complements the discerning traveler's journey.
BRANDED CONTENT
This film launched a brand.
When we partnered with Monos, they were an unknown luggage startup with a Kickstarter dream. We created a branded film following two travellers through Spain, Portugal, and Morocco — capturing the aspirational travel moments their audience craved.
Our co-founder Aaron directed, shot, and edited the entire project solo, navigating remote landscapes and bustling markets to showcase Monos' premium luggage in authentic travel scenarios. Every frame balanced elegant design with practical functionality.
The film became the centrepiece of their Kickstarter campaign, helping Monos evolve from fledgling startup to globally recognized brand. They still invest heavily in creative storytelling for every launch — proof that the right narrative doesn't just sell products, it builds brands.
Director, DP, Editor: Aaron Garcia
Art Director: Victor Tam
Creative Director: Hubert Chan
Talent: Gus Romano, Tarla Barbosa Romano
documentary
In this short documentary, viewers get an exclusive behind-the-scenes look at Tarla and Gus Romano, the talents featured in the Monos launch film. Through intimate interviews, Tarla and Gus share their profound connection to travel, revealing how it shapes their perspectives and underscores the transformative power of exploration and the deep personal connections it forges.
The documentary also highlights the global collaboration that brought the campaign to life, showcasing how six individuals from diverse backgrounds came together to create a compelling narrative for Monos. With voiceovers that delve into creativity, travel, and life, the film captures the essence of these shared experiences and the formation of Monos' identity. This campaign film played a pivotal role in establishing the brand's identity at launch, helping to shape its soul and vision.
Director, DP, Editor: Aaron Garcia
Art Director: Victor Tam
Creative Director: Hubert Chan
Talent: Gus Romano, Tarla Barbosa Romano
